Johnson’s Cleaners Launches ‘Greener’ Cleaning Programme

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Britain’s biggest dry cleaning company has chosen two Cheshire branches for the first step of their new £20m `GreenEarth’ programme.

The branches have been rebranded and refurbished at a cost of £80,000 and will this weekend re-open with the latest environmentally-friendly cleaning technology.

GreenEarth is a US- patented cleaning system which uses liquid silicone cleaning solvents derived from sand, giving it minimal environmental impact. And if all this wasn’t enough, it will be available at the same price as standard cleaning as well.

GreenEarth has no harmful waste products and is said to be kinder to clothes and skin than traditional methods of dry-cleaning.

Gary Knox, environmental brand manager said:  ‘It is the company’s intention to roll out the GreenEarth initiative across our entire estate over the next two years.’

‘The investment in each of the shops is in the region of £40,000, which includes a new fascia, new machinery and marketing.’

The re-launches follow its coat hanger recycling campaign launched earlier in the year – which called on customers to take the chain’s distinctive yellow hangers back to their nearest branch.

Johnson’s is also committed to a 5% reduction in energy consumption each year until 2010.

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Tracy has been working with Total Clean for 3 years, developing online and offline marketing strategy, planning and managing campaigns and copy-writing for the website. “Cleaning is an essential part of all of our lives so we should all take an interest!"

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